Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, this discussion underscores the importance of a balanced approach to fully harness AI's potential while safeguarding brand integrity and customer t...
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Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, this discussion underscores the importance of a balanced approach to fully harness AI's potential while safeguarding brand integrity and customer t...
Dialing in your marketing: The levers that impact results – audience & positioning
The Demand Gen Fix by GrowthMode Marketing
20 minutes
1 year ago
Dialing in your marketing: The levers that impact results – audience & positioning
The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business.Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are: Audience Positioning Strategy Budget Scale Contact Database Brand Identity + Awareness Content Marketing Tactics Market...
The Demand Gen Fix by GrowthMode Marketing
Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, this discussion underscores the importance of a balanced approach to fully harness AI's potential while safeguarding brand integrity and customer t...
