During the pandemic, many companies embraced virtual events. Apple, for example, is still making highly produced, cinematic, keynotes and doesn't seem keen to return to a physical offering. And in the games industry, pre-packaged videos have become an effective marketing tool. But one major event in gaming, E3 hasn't been held since 2019, which has seen ripple effects throughout the industry. Sign up to our free newsletter at https://thedefrag.com/ - or become a paid member and get an ad-free feed and bonus episodes. Join our Discord: https://discord.gg/rHb7JVHz42 Follow us on Facebook, Twitter, Instagram, or YouTube. Advertisers: Command Line Heroes: https://link.chtbl.com/commandlineheroes_cyoa?sid=s9.podcast.thedefrag