Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.
Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch.
-how she became a consultant
-her competitive advantage
-the best ways to network and get referrals
-advice she gives to those who aspire to be consultants
-how to find a great consultant
-essential life lessons
-book/author recommendations
-and more
Put this "Center of Influence" in your network. Please connect with Beatrice at:
linkedin.com/in/beatricegutknecht
podcasters.spotify.com/pod/show/the-art-of-branding