Join Mo and Jo as they dive into RedFox's eye-opening report on the future of user journeys! Your hosts explore why traditional linear customer experiences are dying as consumers demand seamless interactions across all channels. They break down the fine line between "cool" and "creepy" AI personalization, examine why 80% of consumers are worried about their data footprint, and reveal the surprising stats about human vs. bot interactions. The conversation spans from the rise of real-time personalization to why transparency has become everything in building digital trust. Whether you're a marketer, digital strategist, or curious about how brands will connect with customers in 2025, this episode maps out the delicate balance between personalization, privacy, and the human touch in tomorrow's digital landscape.