Ep 27: Retraining Creatives: Where Design Meets Data Science || Nick Cawthon

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The Deep Dive Lab

Jacintha Kurniawan

31 episodes

5 days ago

Are you curious about the latest innovations and trends in different industries? If so, then "The Deep Dive Lab" is the podcast for you! Each episode is a thrilling ride into a different field, from tech and business to healthcare and design. Our engaging and informative conversations are designed to make complex topics accessible and approachable, whether you're a seasoned professional or just starting out. So if you want to stay ahead of the curve and learn from the best, tune in to "The Deep Dive Lab" and join us on our journey of exploration and discovery!

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Ep 27: Retraining Creatives: Where Design Meets Data Science || Nick Cawthon

The Deep Dive Lab

1 hour 2 minutes 6 seconds

4 months ago

Ep 27: Retraining Creatives: Where Design Meets Data Science || Nick Cawthon

It’s refreshing talking to creatives who also gets the technical bits - Nick was one of them!

Nick Cawthon’s spent 20+ years in UX, spoken at Google, Stanford, Xerox PARC, teaches data science students (and Design Strategy MBA programs etc), and runs his own consulting agency.

He strongly believes that it’s not about replacing people with AI but rather “retraining”. With his programs, he also teaches designers learn dev language, and developers speak design.

We spoke about:

how to design for humans (AND AI Agents)
how behavioural science and empathy plays a huge part
how he blends data science and emotional storytelling to uncover product truths; personas are backed by segmentation models and field insights.
digressed to vulnerable conversations (you can listen to the full discussion on the show)

Oh, and he’s also a musician (bass and drums, if I remember right @nick correct me if I mis-remembered) and paints/collects beautiful art!

Linkedin: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/