Flora Fertility: The First Individual Fertility Insurance for Women
One in five women will need fertility treatments—but who’s paying for it? Meet Dr. Christy Lane and Laura McDonald, co-founders of Flora Fertility, the first-ever individually owned fertility insurance. They’re tackling the financial gap in reproductive healthcare, giving women the power to plan on their own terms.
We dive into their journey—why they built Flora, the challenges of launching a first-of-its-kind product, and the real stories behind fertility struggles. We talk about women’s health data gaps, the future of fertility insurance, and what it takes to start a business when the odds are stacked against you.
If you’re in your 20s or 30s, thinking about fertility down the road, or just want to hear from two powerhouse female founders changing the game—this one's for you.
