In this Deep Dive, we go behind the vineyards and sunsets of Valle de Guadalupe to uncover the force that keeps Mexico’s wine country thriving: Emprendedores del Valle, a civil association of over 270 businesses. From family-run cafés and hardware stores to luxury wineries and hotels, members pool resources to fix roads, navigate permits, host Viñadas events, and even plan community parades. More than wine, it’s about resilience, collaboration, and preserving the valley’s unique character—glass by glass, pothole by pothole. 🍷🌅🛠️