In this Deep Dive, we unpack how Ensenada just crossed the 1 million cruise passenger mark for 2025, officially joining Cozumel and Majahual as one of Mexico’s top three cruise destinations. It’s not luck—it’s strategy, infrastructure, and teamwork. From upgrading docking facilities for mega-liners to linking the port experience with Valle de Guadalupe’s wine country, Ensenada transformed itself into a year-round tourism powerhouse. But the big question remains: can it keep growing without losing its small-town charm? 🚢🍇🇲🇽