In this episode of The Deep Dive we unpack Daniel Jacobs’ The Natural Laws of Selling.
The book argues that old-school, aggressive tactics fall flat in today’s B2B world where complex, trust-driven decisions dominate.
We explore principles like the law that force creates resistance and the reality that people buy for their reasons, not yours.
True sales professionalism comes from curiosity, empathy, and solving problems not pushing an agenda.
Listen in to learn how trust and timeless laws can guide sustainable success in modern sales.
