
In this episode of The Deep Dive, we explore Let’s Get Real or Let’s Not Play by Mahan Khalsa, a game-changing book that redefines how sales should be done.
Forget outdated persuasion tactics—this book is all about honest, buyer-focused conversations that build trust and close the right deals.
We break down Khalsa’s QIA Framework (Questions, Issues, Actions), why traditional sales methods fail, and how to stop chasing bad deals and start working on the right opportunities.
Whether you're in B2B SaaS, sustainability consulting, or enterprise sales, this episode will teach you how to qualify better, ask deeper questions, and win business the right way.