In this episode of The Deep Dive, we break down How to Win Friends and Influence People by Dale Carnegie, one of the most influential books on relationship-building and persuasion.

This timeless classic reveals the psychology behind why people say yes, how to make others like you, and how to build trust in any conversation—skills that are essential for sales success. Learn the six principles of likability, the art of listening, and how to subtly guide people toward your way of thinking.

Whether you're in SaaS sales, leadership, or just want to improve your communication, this episode will help you close more deals and build stronger connections.

Tune in and master the art of influence!