Navigating the Trash: Lessons from the Mobro 4000

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/da/34/4a/da344a29-abbe-8fd7-7ae3-df375ddfabb3/mza_8845167334551549119.jpg/600x600bb.jpg

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Ely Shemer

126 episodes

5 days ago

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside the box and dive deep into marketing gone wild!

Marketing

Business

RSS

All content for The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field) is the property of Ely Shemer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/42351262/42351262-1740306647025-e024039c5a727.jpg

Navigating the Trash: Lessons from the Mobro 4000

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

6 minutes 40 seconds

8 months ago

Navigating the Trash: Lessons from the Mobro 4000

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating and somewhat bizarre journey of the Mobro 4000, a garbage barge that set sail from New York in 1987, only to be rejected by six states and three countries over five long months. Join us as we uncover the marketing lessons hidden within this tale of trash and turmoil.

Discover how the Mobro 4000's creators overlooked the importance of public perception and audience understanding, leading to a PR nightmare that mirrors the challenges marketers face today. We'll discuss the significance of anticipating objections, crafting compelling narratives, and turning unexpected attention into opportunities.

Whether you're a seasoned marketer or just starting out, this episode will inspire you to rethink your approach and consider the perspectives of your audience. Tune in for a deep dive into the world of marketing, where even the most unexpected journeys can yield valuable insights!

Join my ⁠Facebook group⁠