I first met Daren at Google Singapore back in 2019 and he was already a great storyteller. Never would I have imagined that he would become a creator on the sister company of Google, YouTube and I was one of the early audiences watching his videos for investment advice and car reviews. Not that I would buy a car in Singapore.

He has since posted consistently for 3 years and has grown a substantial number on his platform. The amazing thing about this conversation? Having sat down in his Tesla Model 3 for the conversation in camp mode which no other internal combustion engine vehicles could do! Though a short one, the conversation goes directly into the space of social media and content creation and why he does what he does. Fun fact: Since we are both in the automotive industry, we talked a little about the industry!

Timeline:

[00:00] The transition from a Googler to a YouTuber

[01:49] When did he start YouTube?

[02:53] The transferable skills from Google

[03:39] Managing the business side and creative side of his YouTube channel

[06:48] Advice to someone starting a YouTube channel

[10:06] How he handles negative feedback

[13:29] Was there someone for him to look up to when he started out?

[14:41] The rise of BYD

[16:38] The lessons he learnt after reviewing so many cars

[20:50] EV sales have slowed down

[23:42] What do his viewers say about his content?

[25:16] Teslacon

[26:20] What he loves about his Tesla Model 3

[29:22] This is what he would do if he were to enter the social media game again

Sound effects obtained from https://www.zapsplat.com and https://www.epidemicsound.com/