It’s fair to say that AI is here to stay. 

So, as companies grapple with this reality, they’re putting their best foot forward to build AI features that really make a difference for their customers.

But should you be building these features if there’s no obvious fit in your product? And even if there is, are you making sure to stay true to your product principles? 

The reality is that deciding to build AI into your product isn’t a decision you make on a whim.

There are tons of considerations around how to do it right—many of which we wrestled with ourselves when we were building our AI features just a few months ago. 

So, in this episode of The Debrief, we sat down with our CTO, Pete Hamilton, and Product Manager, Ed Dean, to get some perspective on how we weighed the decision to build with AI and how we thought about principles along the way.