How do you price in a tough economy?  How do you price in any situation? How do you articulate the value-based outcomes your product or service will create? Pricing has always been an art. Being told you were a close 2nd in a competitive pitch. Maybe no decision at all.  In this week's episode,, Jonathan "Jonny" Adams from SBR Consulting joins me to discuss this and more. We cover : What is Jonny seeing in the market today? How are the economic head winds impacting different markets? Why negotiating with yourself is not a good place to start. What are your tradeables? What framework you should follow to articulate value. We have a "Come on Down, the Price is Right" moment. A bonus of what is Jonny's go-to BBQ recipe on his ceramic grill.   Connect with Jonny on LinkedIn here >>> https://www.linkedin.com/in/jonnyadams/  Learn more about SBR Consulting here  >>> https://sbrconsulting.com/