Humans can only do so much with data and decision-making. No matter how good the data is, or the human.  Therefore are we getting swept along by too much hype and hyperbole in the world of AI? Do we, therefore, need to re-think it? Daniel Hulme, CEO of Satalia, believes we do. Daniels's pedigree in this space speaks for itself: Having received a Master's and Doctorate in AI at UCL, Daniel is also UCL's Computer Science Entrepreneur in Residence and a lecturer at LSE's Marshall Institute, focused on using AI to solve business and social problems. Daniel Hulme (PhD) is a leading expert in Artificial Intelligence (AI) and emerging technologies and is the CEO of Satalia. Satalia is an award-winning company acquired by WPP in 2021 that provides AI products and solutions. Daniel is also the Chief AI Officer for WPP and helps define, identify, curate and promote AI capability and new opportunities for the benefit of the wider group and society. In this episode, Daniel shares his insight into why both business and society need to re-think AI and what it can, and should do for us, whilst not losing sight of the ethical questions it can create.   Daniel wants AI to be understood as Cool and not Creepy. Daniel shares his take on what he believes the 6 categories of AI can be broken down as thus : Passive Automation Generative AI Humanisation of AI Machine Learning Complex Decision Making The Extension of yourself Daniel breaks down each one before we deep dive into complex decision-making, as this has the most day-to-day application. Daniel shares re-world examples too.  Followed by a blend of generative AI and the Humanisation of AI. We then end with a discussion on the metaverse, which leads us to Daniel's vision for society and how he is trying to build it. It's mind-blowing. You can connect with Daniel here https://www.linkedin.com/in/danielhulme/ to learn more about how he and his team can help you.