Welcome to the first episode of 2023, where Ketna Mistry joins me. We all see it on our news feeds on LinkedIn, the same bland corporate post being shared or re-posted multiple times. We also all know that our employee networks are potent when activated correctly - this can help with brand positioning, recruitment and pipeline generation.  How do you get an Employee Advocacy programme off the ground with meaning and purpose - both for the business and the employee? Ketna joins me today to share just this. Her career spans 17 years of helping businesses with their social media strategy and execution. Her most recent role was with Savills, helping them drive an Employee Advocacy programme, which has both a b2b and a b2c angle - some say the 2 are now the same thing.  She has now set up her own practice to provide consulting advice on social media, strategy and more. Let's get to it : What is Employee Advocacy? Are the reason some fail because of leadership, lack of resources or both? Is Employee Advocacy and Social Selling the same? Should all employees be part of a programme? How do you begin the conversation with leaders about engaging in an Employee Advocacy programme? How can you make your content work harder for you? We will we finally see B2B Influencers in the mainstream?  If you are starting one, what are the considerations you must give? We cover a lot in this one; my thanks to Ketna for her time and insight. I If you need help with your social media strategy and execution, connect with Ketna on LinkedIn.   As ever, my thanks to all my guests and you my listeners.