In this episode, I am joined by the brilliant David J.P. Fisher, or D.Fish.  "David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship. He is the best-selling author of 12 books on sales, networking, social media, and entrepreneurship.  And he is also a prolific contributor to blogs in the sales and marketing space. His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them." He is now the Global Social Selling Lead - Senior Sales Enablement Program Manager for SAS.  David and I have been connected on LinkedIn for a while and have always been inspired by his balanced approach to selling in the modern world. Hence I was delighted when he agreed to be a guest on my podcast. David cut his teeth in the world of sales, selling door to door, cutlery for Cutco, an American high-end cutlery company - the rest, as they say, is history.   We discuss : Have the fundamentals of sales changed that much? We talk about the evolution of technology in sales & marketing and the impact this is having. With access to data we have today, the importance of being insight-led. Does the issue of change sit with Sales Leaders? Are we going back to a full-cycle sales approach? Why David believes sellers should think and behave like a Sherpa on a mountain. I also put David on the spot and asked him about his views on Generative AI. And the fact that David was a rapper... Thank you, David, for your time and insight on this episode. To follow David and this thinking, do so here on LinkedIn David J.P. (D. Fish) Fisher | LinkedIn To buy his books and more, you can go to his website here Hyper-Connected Selling - David J.P. Fisher (davidjpfisher.com)  Do you have Sales Sherpas in your team?