Throwback: CAPED Retail - How Dealers Win with Jeffrey McNulty

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The Dealership Fixit Podcast

Jacob Berry

170 episodes

5 days ago

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.

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Throwback: CAPED Retail - How Dealers Win with Jeffrey McNulty

The Dealership Fixit Podcast

43 minutes 4 seconds

1 week ago

Throwback: CAPED Retail - How Dealers Win with Jeffrey McNulty

Retail leader and analyst Jeffrey McNulty breaks down a simple, usable framework for PowerSports dealers who want faster turns and better margins.

We cover the traps of legacy thinking and insulated management, why a 40–45 hour target for leaders boosts performance, and how to apply the CAPED model: Customization, Adaptability, Personalization, Engagement, and Differentiation.

We also dig into private-label services and guarantees, the SAG rule for authentic customer messaging, and the DAKA filter for faster decisions.

If you’re holding aged units, guessing on trade values, or struggling to stand out against same-brand competitors, this episode gives you a clear plan to fix it.
Subscribe for more dealer-focused tactics and interviews that help you run smoother, sell smarter, and adapt faster.

Follow Jeffrey: https://www.linkedin.com/in/jeffreypmcnulty/
Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603

YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

TikTok: https://www.tiktok.com/@dealershipfixit

X (Twitter): https://x.com/DealershipFixit

LinkedIn: https://www.linkedin.com/company/dealershipfixit/

Instagram: https://www.instagram.com/dealership_fixit/

Facebook: https://www.facebook.com/dealershipfixit

Sponsor: dealers.motohunt.com