As a startup founder, you need to wear all the hats. But according to Celi Arias, "You don't actually know how to wear all the hats. You don't know if you are a natural operator. You don't know what a good CMO would do. You don't know what a good marketer would do. You probably suck at sales."

So what can you do?

Celi is the CEO and founder of The Grown Ass Business, and she joins us to share her entrepreneurial journey, which spans from being an 11-year-old babysitting business founder to becoming a global fashion entrepreneur and renowned business coach.

Her methodology emphasizes strong foundations, sustainable growth, and avoiding burnout by focusing on six key growth systems. If you’ve ever felt overwhelmed by wearing all the hats in your business or wondered why your efforts aren’t yielding results, here's how to build a business that works smarter, not harder.

With Celi, we discuss:

00:00:04 – From homelessness to seven figures: Celi's journey

00:02:42 – Building a babysitting business at 11 years old

00:07:20 – Why failure is feedback, not the end

00:15:06 – Breaking down the six key growth systems

00:18:37 – The importance of understanding product-market fit

00:22:35 – Customer surveys and discovering what people will pay for

00:24:40 – Celi's ideal clients and sustainable growth

00:25:04 – Final takeaway: It’s easier than you think

This episode of Deal Closers is hosted by Nate Lind, brought to you by WebsiteClosers.com, and is produced by Earfluence.

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