It's staggering just how much "dread" fills a chiropractor when I say these three words...  "RAISE YOUR PRICES"  The psychology around raising prices has everything to do with your understanding of just how irrational and powerful the FEAR OF LOSS is within a human being!  Fear is often overcome by understanding some facts, and some in the field real life scenarios ... of how this really plays out ... well here goes!  EXCUSES EXCUSES  Three of the biggest objections I get about raising prices are....  "I've just raised them in the last 12 months" "But I'm already the most expensive" "But nobody in the area charges more than ....." When a chiropractor first joins my group, normally the very first piece of advice I have is RAISE YOUR PRICES!  Check out Episode 113 of my DC Practice Growth Podcast and listen to me explain exactly why you need to raise your prices immediately and delve deep into a six figure price rise strategy.  Ep 4. 9 Things To Help Your Website Get To The Next Level - https://apple.co/3j0uT5S