Ever wonder what it actually takes to go from selling used cars in Chico, California, to running one of the top Audi dealerships in the nation? In this episode, I sit down with Brandon Hale, Executive General Manager of Fletcher Jones Audi, to unpack a 25-year journey that’s as gritty as it is inspiring. Brandon’s story isn’t your typical “worked hard and made it” tale. It’s a real-world masterclass in how loyalty, hospitality, and relentless consistency can transform an 18-year-old kid with ...
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Ever wonder what it actually takes to go from selling used cars in Chico, California, to running one of the top Audi dealerships in the nation? In this episode, I sit down with Brandon Hale, Executive General Manager of Fletcher Jones Audi, to unpack a 25-year journey that’s as gritty as it is inspiring. Brandon’s story isn’t your typical “worked hard and made it” tale. It’s a real-world masterclass in how loyalty, hospitality, and relentless consistency can transform an 18-year-old kid with ...
How to Make Marketing Finally Work for You with John Fitzpatrick
The David Spisak Show
55 minutes
3 months ago
How to Make Marketing Finally Work for You with John Fitzpatrick
In this episode, I’m joined by John Fitzpatrick, the CEO and Co-Founder of Force Marketing—a company that’s quietly reshaping how some of the largest auto groups in automotive think about marketing, customer lifetime value, and fixed ops growth. But here’s the twist: This isn’t just a business episode. John shares how Force Marketing got its start, how buying a 30+ year-old company (GSM) changed their trajectory, and what most dealers are still missing when it comes to retention, fixed ops, a...
The David Spisak Show
Ever wonder what it actually takes to go from selling used cars in Chico, California, to running one of the top Audi dealerships in the nation? In this episode, I sit down with Brandon Hale, Executive General Manager of Fletcher Jones Audi, to unpack a 25-year journey that’s as gritty as it is inspiring. Brandon’s story isn’t your typical “worked hard and made it” tale. It’s a real-world masterclass in how loyalty, hospitality, and relentless consistency can transform an 18-year-old kid with ...
