Data-driven marketing is the approach of optimising brand communications based on customer information. With data-driven advertising, you can gain more insights into how buyers engage with your brand. You have the ability to create highly-targeted campaigns with personalized messaging to resonate with consumers.

Learn from Brent dykes and his experience of working in enterprise analytics for the past 16 years as an analyst, consultant, manager, and evangelist. Throughout the journey, he worked with cutting-edge analytics vendors (Omniture, Adobe, and Domo) and a broad base of Global 2000 companies, including many industry leaders such as Nike, Amazon, Microsoft, and Comcast.