On this episode of The Data Storytellers Podcast, we explore how data science is transforming the sports and entertainment industry with insights from Scott McDade, VP of Data Science at Aramark. Scott shares how his team leverages real-time data, predictive analytics, and AI to enhance fan experiences, optimize operations, and drive profitability at major venues across the U.S.

We discuss building a data-driven culture, the challenges of AI adoption, and the importance of trust and governance in analytics. Scott also reflects on his career journey from sports marketing to data leadership and how data teams can become trusted business advisors rather than just reporting functions.

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Chapters:

00:00 - Introduction to Scott McDade and Aramark

00:59 - A special recording on a birthday & reflections on 2024

02:06 - What is Aramark? The hidden force behind sports & entertainment experiences

05:19 - How data science impacts customer experience at sporting venues

08:30 - Scott’s career journey: From sports marketing to data science

11:05 - The evolution of data analytics at Aramark & post-pandemic transformations

13:50 - Driving a data-driven culture: How Aramark fosters data curiosity

16:14 - The rise of AI: Hype vs. practical applications in business

21:55 - Balancing data quality, governance, and AI-driven automation

26:44 - The psychology of decision-making: Gut instinct vs. data-driven choices

33:45 - The 3 principles for driving data success in large organizations

38:21 - Infusing objectivity into business culture through analytics

43:08 - Using data as a relationship tool to build trust with stakeholders

47:34 - Moving beyond dashboards: Becoming a trusted business advisor

48:45 - Closing thoughts: The future of data teams and AI in hospitality