In this episode of The Data Journey, Roland Brown explores the next frontier beyond Customer 360 — Alternative Data— and how it’s redefining trust, context, and competitive advantage.
Building on Episode 47 (Customer 360 & Master Data — The Architecture of Trust), this discussion unpacks how organisations can augment internal data with external signals to build richer, more predictive insights about their customers and markets.
From social sentiment and mobility data to open datasets and ecosystem partnerships, alternative data extends the edges of what’s possible — moving analytics from descriptive to predictive, and AI from pattern recognition to true understanding.
Your internal data tells the story you already know.
Alternative data reveals the chapters you’ve yet to read.
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