“Find system limitations and then expand outward.” Corey’s digital marketing and technical experience is founded in Marketo and has aided his career in code and data analytics to deliver responsive content for campaign initiatives.

In this episode of The Data Heroes Podcast, Corey Bayless (Marketing Automation Program Manager at Amazon) explains the state of the digital marketing world, and how technology can enable ABM strategies to improve lead scoring and ICP targeting. “ABM allows for you to create a hierarchy and find who those decision-makers are.”

Corey also discusses opportunities laid bare by data compliance laws, lead to account linking and improving user-facing content solutions that target customer issues.