'“How do we talk about data? And how do we understand it?” In episode #6 of The Data Heroes Podcast, Courtney Tobe (Manager of Marketing Operations and Automation AvidXchange, Inc.) strikes up an interesting conversation about the strategic account approach and the best way to look at data relevant to the customer journey. She also talks about her day-to-day campaign operations, her role in shaping their go-to-market strategy, and the customer experience.

“We have implemented an intelligent lead routing tool to do a better job of improving the overall prospect and customer experience,” says Courtney. Empowering customers with a consistent experience can boost sales, and that’s where a data orchestration platform like RingLead really comes in.

Courtney delves into the importance of data health for streamlining business and alignment of sales and marketing. “You have to be able to start with your data in a really good place in your CRM system to effectively do account-based marketing.”