“Standardizations are a key aspect,” for segmenting data into clear buyer personas for targeted marketing campaigns. According to Alex Greger, internal marketing analysis on how to aggregate and segment by job titles and scoring are still required, with a lot of manual effort to append information.

In episode {06} of The Data Heroes Podcast, Alex Greger (Marketing Automation Manager at Skillsoft) talks about Marketo as an invaluable database management tool and how data is bucketed through thorough data analysis. “Connecting the dots between a persona and what I would call codifying that persona.”

Alex and host John Kosturos, also discuss database hygiene strategies, enriching with 3rd party data for normalization, and Skillsoft’s B2B opportunities from their B2C market.