“You had the data you had, and you did the best you could with it,” says Andy, referring to old, simpler approaches to data in times gone by. In this episode of The Data Heroes podcast, Andy Caron joins our host, John Kosturos, to discuss the data landscape evolution. She delves into the requirements of the modern marketing world, and the importance of having a marketing automation platform to perform specific functions.

Andy talks about her professional path and explains why the community is the biggest strength of Marketo. Our guest and John also chat about the Ideal CustomerProfile (ICP) and best approaches for building it out.