Data is everywhere. We are surrounded by it. However, instead of being inundated by information-overload, the greatest companies use their available data to fuel their customer approach and improve their marketing automation strategies. But what do these processes look like, and how do companies such as Marketo tackle data-related matters?

In this episode of The Data Heroes Podcast, Amanda Thomas and our host, John Kosturos, discuss significant aspects of marketing automation, data clean-up, and the importance of solid collaboration between marketing and sales teams. Amanda generously shares a great piece of advice to all those who'd love to join Marketo, encouraging them to seize this once-in-a-lifetime opportunity.

Amanda Thomas, a five-time Marketo Champion and MarTech consultant who excels in marketing automation, also talks about the wonders of data and how it can help companies get vital information about their customers. She shares some of the best strategies to obtain desired data, focusing especially on data segmentation.