The data revolution is here. Leaders who don’t adapt will be left behind. In this podcast, we interview business leaders who have made their companies more data-driven. They share their stories and the strategies they have used to drive results.
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The data revolution is here. Leaders who don’t adapt will be left behind. In this podcast, we interview business leaders who have made their companies more data-driven. They share their stories and the strategies they have used to drive results.
The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount
The Data Cloud Podcast
31 minutes 18 seconds
1 month ago
The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. They discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge. The discussion also covers the integration of third-party data, the importance of privacy, and the evolution of targeted advertising.
The Data Cloud Podcast
The data revolution is here. Leaders who don’t adapt will be left behind. In this podcast, we interview business leaders who have made their companies more data-driven. They share their stories and the strategies they have used to drive results.
