In this episode, I sit down with Rory Macfayden, the co-founder of Reflo, a brand making waves in sustainable performance wear. From starting with an idea to achieving a multi-million-pound valuation, Rory shares his journey of building a business that thrives and makes a difference. We dive deep into the challenges of scaling a startup, the importance of sustainability in today’s market, and the mindset required to grow a brand in a competitive industry. What You’ll Learn in This Episode 🔹 How Reflo was born – The inspiration behind the brand and its mission 🔹 The road to a multi-million-pound valuation – Key growth strategies and pivotal moments 🔹How Harry Kane Became A Brand Ambassador and Investor 🔹 Challenges of building a business – Overcoming obstacles and staying resilient 🔹 Sustainability in performance wear – How Reflo is leading the charge 🔹 Advice for aspiring entrepreneurs – Rory’s insights on launching and scaling a business Guest Spotlight: Rory Macfayden Rory Macfayden is the co-founder of Reflo, a sustainable performance wear brand that’s revolutionizing the industry with innovative materials and a strong environmental focus. With a background in business and a passion for sustainability, Rory has successfully positioned Reflo as a leader in eco-friendly apparel while achieving an impressive multi-million-pound valuation. ⏱️ Episode Breakdown 📌 00:00 – Introduction Teaser 📌 00:39 – Meet Rory Macfayden: The Founder of Reflo 📌 03:35 – What is Reflo? 📌 04:18 – The Sustainability Behind Reflo 📌 06:06 – Why Apparel? 📌 08:03 – The Story of How Reflo Was Born 📌 13:01 – Finding the Right Manufacturers 📌 15:17 – Raising the First Round of Investment 📌 19:20 – Why Working With Agencies is a Waste of Money? 📌 22:59 – The First Year of Reflo: Lessons & Challenges 📌 25:41 – How to Stand Out in a Retail Store 📌 28:14 – When Harry Kane Tried Reflo for the First Time 📌 33:14 – The Power of Having an Influential Brand Ambassador 📌 35:53 – The Sustainable Technology Behind Reflo 📌 40:15 – Upcycling Recycled Clothing – The Future of Fashion? 📌 52:00 – The Hardest Part of Running a Business 📌 53:53 – The Toughest Times as a Founder 📌 59:45 – Advice to My Younger Self 🎧 Listen Now: [Spotify] | [Apple Podcasts] | [YouTube] 🔗 Connect with Rory & Reflo 🌍 Website: [Reflo's Website] 📸 Instagram: / refloofficial 👔 LinkedIn: Rory Macfayden 🚀 Follow &SOM Skin & The Daniel Leese Podcast 📲 Instagram: @andsomskin @thedanielleesepodcast 🎥 TikTok: @andsomdan 🛍️ Website: www.andsomskin.com