In this third episode of The One Game Podcast, hosts Dan, Omar, and Bex welcome the brilliant Si Bayliff, a leading sports agent and founder of ARETÉ with over two decades of experience across both the men’s and women’s football landscape. From breaking into the industry at IMG to representing global stars and building a boutique agency with a powerful client roster 🏆, Si shares his inspiring and insightful journey through the evolving world of sport. This episode covers:✅ The commercial rise of women’s football and the true power of being a Lioness 🦁✅ Why brands are prioritising female athletes like never before 💼✅ The evolution of image rights in football and what it means for players today 📸✅ Building a next-gen roster including Ruby Mace, Kiara Keating, Jess Naz, Aggie Beever-Jones 🚀✅ Key differences (and lessons) between the men’s and women’s game – on and off the pitch 🧠✅ The future of athlete marketing, leadership, and long-term value building in sport 🤝Si also speaks candidly about emotional intelligence, the responsibility of agents, and the importance of maintaining humility and integrity in a growing, fast-moving industry.📈 Whether you're an athlete, brand leader, sports fan or industry insider, this episode is packed with unmissable insights on the future of football – and the rising influence of the women’s game.#OneGamePodcast #WomensFootball #SportsBusiness #SportsAgent #Lionesses #WSL #ImageRights #SiBayliff #FootballCulture #NextGen #WomenInSport #Inspiration #AthleteMarketing ⚽🔥👊