In this episode, Jonny Madill, Zoe Bennett and I dive into the world of boot deals for female footballers, exploring whether they are truly beneficial for players in the modern game. As women’s football continues to rise, so do commercial opportunities, but are the restrictions imposed by major boot brands like Nike, Adidas, and Puma limiting players’ ability to capitalize on wider brand partnerships?

We break down how boot deals go beyond just wearing a specific brand’s boots and extend into broader lifestyle, fashion, and entertainment categories, creating conflicts with other potential sponsorships. With many elite female footballers now making a significant portion of their income from off-field endorsements, is the exclusivity of a boot deal worth the trade-offs?

Tune in as we discuss the legal and commercial considerations, the rise of female-focused brands, and how agents can help players navigate the complexities of modern endorsement deals to maximise their earning potential.

This is a series of the most popular blogs we have published that have been converted to podcasts via Runway AI.

The original blog can be found here