Culture Eats Strategy for Breakfast. But Strategy Eats No Strategy Too.
In this episode, Jens Heitland breaks down a crucial truth about CEO visibility: posting without a plan is just noise. While it’s great that more leaders are showing up online, most do so without a clear strategy, missing the opportunity to build real influence.
1. Consistency Beats Randomness. The first step is understanding frequency. How often do you post? When do you post? Random activity leads to random results. Building consistency in timing and tone helps your audience trust your rhythm and anticipate your voice.
2. Authentic Stories Drive Connection. The most powerful content comes from personal experience. CEOs should share stories that reflect lessons learned, framed in a way that helps others in the same industry. These insights position you not only as a leader but also as a teacher.
3. Industry Awareness Fuels Relevance. True leadership requires forward vision. Look ahead to where your industry is moving, what obstacles are emerging, and how your company or clients are navigating them. That's where your strategic storytelling should focus.
4. Every Word Is an Investment. A CEO's post isn't just content, it’s an asset. Each word carries potential return on investment when crafted with purpose. Aligning message and mission transforms social media into an accurate leadership tool.
Final Thought. Posting for the sake of posting is easy. Leading with clarity, purpose, and strategy is what separates visibility from influence. When culture meets strategy and strategy is intentional, every word becomes a step toward meaningful leadership.
Highlights:
00:00 Introduction: Culture vs. Strategy
00:08 The Rise of CEOs on Social Media
00:14 The Problem with Random Posting
00:21 Frequency and Timing of Posts
00:35 The Importance of Content Strategy
00:42 Connecting Stories to Business
00:54 Industry Insights and Client Relations
01:06 Strategic Approach to Social Media ROI
Links:
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