The Daily Brief Podcast, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global
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The Daily Brief Podcast, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global
Episode 199: Trollbäck Sticks With What Works For ABC Rebrand
The Daily Brief Podcast | Promax
43 minutes
3 years ago
Episode 199: Trollbäck Sticks With What Works For ABC Rebrand
Trollbäck + Company's Elliott Chaffer and Bo Bishop join to discuss ABC's recent rebrand -- why the team made the choices they did, how they evolved the logo to make it function better across today’s many platforms and how and why they tweaked the palette. They also talk about their work with Brooklyn, N.Y.-based music production company YouTooCanWoo to devise a new mnemonic for the entertainment brand.
The Daily Brief Podcast | Promax
The Daily Brief Podcast, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global
