Welcome to the podcast diving deep into Pinterest's newest developments! We unpack the platform’s ambitious move to solidify its position as an “AI-enabled shopping assistant” through significant AI-powered upgrades to user boards.
In this episode, we explore how Pinterest is evolving its boards from mere organizational tools into a more personalized way to explore, shop, and find outfit inspiration.
Learn about the cutting-edge features currently being experimented with in the U.S. and Canada, including the AI-driven collage called “Styled for you”. This tool allows users to create personalized outfits by combining different clothing and accessories from their saved fashion Pins. Users can easily swipe through AI-recommended saved pins to mix and match.
We also detail “Boards made for you,” which are personalized boards curated through a blend of editorial input and AI-powered suggestions. These boards feature trending styles, weekly outfit inspiration, and shoppable content designed to appear directly in user feeds and inboxes.
Additionally, the podcast examines the new organizational updates rolling out globally in the coming months. We discuss the new tabs accessible via user profiles:
Finally, we address the platform’s policy balancing. While introducing new AI features, Pinterest is also taking steps to keep AI-generated content off its platform. This includes plans to label AI-generated and AI-modified images and introducing user controls that allow people to reduce the number of AI-generated Pins they see in their feed.