S3:E6 - Interview with content expert Jordan Snapper

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The Cyber PMM Podcast

Dane Disimino

40 episodes

3 days ago

The Cyber PMM Podcast explores the intersection of cybersecurity markets and product marketing. With sharp insights, industry updates, and in-depth interviews, each episode delivers practical takeaways for marketers and the groups we collaborate with. Whether you’re crafting strategies or staying ahead of market trends, this podcast keeps you intelligent and inspired in the dynamic Cyber landscape.

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S3:E6 - Interview with content expert Jordan Snapper - Dr. Cyber

The Cyber PMM Podcast

58 minutes 10 seconds

4 months ago

S3:E6 - Interview with content expert Jordan Snapper - Dr. Cyber

In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity.

Watch the full episode on YouTube

Jordan shares his unique journey into the cyber world, the importance of understanding the product deeply, and the pivotal role of content in addressing cyber buyers' pain points.

The discussion covers practical tips, such as leveraging Reddit and podcasts for content intelligence, the significance of original research, and effective strategies for utilizing AI tools to scale content production.

Jordan also highlights the value of aligning product and content marketing from day one and offers insights into the landscape of cyber content marketing. This episode is packed with actionable advice for anyone looking to excel in cybersecurity marketing. 00:00 Introduction to the Cyber PMM Podcast00:16 Meet Dr. Cyber: Jordan Snapper's Journey00:49 The Importance of Content in Cyber Marketing05:05 Leveraging Reddit for Content Insights07:45 AI Tools and Content Production21:51 The Power of Original Research32:29 Introduction to MCP and Medium32:43 Exploring Substack and Technical Content33:53 Content Distribution Channels: Reddit, YouTube, LinkedIn35:26 The Importance of Owning Your Content36:13 Maximizing Podcast Content37:36 Creative Content Strategies and Industry Insights46:22 Event Marketing and Content Generation50:13 Effective Product Marketing and Use Cases54:23 Conclusion and Final Thoughts