IDC crowns IR leaders. Forrester’s AEGIS frames agentic-AI security. Okta adds Axiom for PAM. Cloudflare ships AI guardrails. Netskope S-1, Seemplicity $50M, VirtueAI MCPGuard. Plus content plugs, events, gigs, and a PMM impact tip.

Cyber Markets Brief #35 is live. Read or listen on Substack.

📰 Industry
• IDC names IR leaders
• Forrester AEGIS lands for agentic-AI security
• Okta to buy Axiom Security for PAM
• Cloudflare rolls out Zero Trust controls for AI
• CyberMarketingCon kicks off

🎧 Content
• Elena Verna on the end of pure managers (Marketing Against the Grain)
• PMM × customer conversations poll by Tamara Grominsky
• ASPM decoded by James Berthoty

🚀 Startups & Funding
• Netskope files S-1
• Seemplicity raises $50M
• VirtueAI launches MCPGuard
• August funding roundup from Dr. Cyber

🔭 Events
.conf25 Boston • Fal.Con Vegas • Gartner S&R London • ICS Cybersecurity Conf • Forrester S&R Austin

💼 Gigs
Cloudflare Sr PMM • Anvilogic Technical PMM • Datadog PMM, Threat Management

💡 PMM Tip
Pick one metric. Define your impact or you’ll keep explaining your job instead of doing it.

Want this sent to your inbox every week? Subscribe at: www.cyberpmm.substack.com