In this episode, we’re diving into the transparency obligations under the EU’s AI Act for AI-generated content. We’ll explore how the Act requires clear disclosure for certain types of AI-created media, especially deepfakes and AI-generated news. While deepfakes must be marked as artificial, there’s an exception for news articles that have undergone human editorial review. We’ll also look at the growing commercial use of AI and why transparency about AI involvement is essential to avoid misleading consumers and potential legal risks, even if it's not always legally required. Please tune in to learn more about the evolving expectations for AI transparency and what it means for content creators and businesses alike.