In this episode of The Cyber Lawyer, we dive into the EU's newly unveiled draft Code of Practice for general-purpose AI models. This code, crafted by independent experts with insights from top AI providers, sets a groundbreaking framework for AI's ethical development and use across industries. Although still in draft form, the code establishes clear goals, practical measures, and key performance indicators to guide providers in creating AI models prioritising societal values and ethical standards. We’ll explore how this code aligns with the EU AI Act, offering a voluntary path for providers to demonstrate compliance and uphold best practices until official standards are established. Please tune in to discover how this initiative could shape the global AI landscape and what it means for the future of responsible AI innovation in Europe and beyond.