In today´s episode of the CX Pod, Merete and Joanna welcome Eirik Ekrann, managing director of Ipsos Norway, to discuss the intersection of customer experience, brand strategy, and media dynamics. The conversation explores Eirik's insights on political polling, the challenges of interpreting data, and the importance of curiosity in understanding customer insights. They also delve into the relationship between brand strategy and customer experience, emphasizing the need for consistency and authenticity in messaging. Finally, the discussion touches on the media's tendency to focus on negative news and its impact on public perception.

The conversation also explores the importance of positivity in public discourse, the evolution of customer experience, and the need for distinctive brand strategies. Eirik, Merete and Joanna discuss how organizations can align their brand strategies with customer experiences to create meaningful interactions and they emphasize the role of leadership in fostering a customer-centric culture and the significance of delivering valuable insights to clients.

The episode concludes with reflections on generational interactions and the positive aspects of modern communication.

If you want to follow Eirik on linkedin, you find him here: https://www.linkedin.com/in/eirik-ekrann-600ab022/