In this episode of The CX Pod, hosts Merete and Joanna welcome Adrian Swinscoe, a seasoned expert in customer experience and podcasting, and author of several books about CX including Punk CX! They discuss the evolution of the podcast, Adrian's journey in the customer experience field, the importance of authenticity, current trends, and the role of leadership in fostering a customer-centric culture. Adrian shares insights on the significance of data and storytelling in customer experience, the challenges organizations face in becoming customer-centric, and his vision for the future of CX.
The conversation concludes with Adrian reflecting on impactful moments in his career and the importance of doing what makes you happy.
Adrian is found here: https://www.linkedin.com/in/adrianswinscoe/?originalSubdomain=uk
