In this episode of the CXPod, hosts Merete and Joanna welcome Dr. Anna Jorga, a Chief Neuroscientist at Buyer Brain, to discuss her unique journey from medical school to the world of customer experience and neuroscience. The conversation explores the importance of understanding biases in customer behavior, the challenges of navigating digital journeys, and the critical role of effective communication in enhancing customer experiences.

Anna shares insights from her personal experiences and professional expertise, emphasizing the need for companies to segment their customers effectively and leverage AI to improve interactions. In this conversation, the speakers discuss the evolution of customer segmentation, emphasizing the need to move beyond traditional demographics to a more experience-based approach. They explore the future of customer insights, the role of AI in enhancing customer experience, and the challenges of trust in AI interactions. The discussion also highlights the importance of measuring cognitive effort and emotional impact in understanding customer behavior, culminating in a reflection on the speakers' proudest achievements in the field.

Follow Dr.Ana Iorga on Linkedin: Dr. Ana Iorga | LinkedIn