CX from a B2B perspective and the future of experience measurement, with Anna-Maija Tanninan

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The CXPod

Merete Medle & Joanna Carr

89 episodes

2 days ago

Merete Medle: With over 20 years in CX, she excels in leadership, strategy, and operationalising CXM. As the Founder of NCXN Merete is known for her dedication to diversity, growth, and digital innovation in the Norwegian CX industry. Joanna Carr: Her CX expertise encompasses guiding businesses with strategic CX direction, pioneering CX program development, and fine-tuning B2B and B2C journey optimisation. Besides her consultancy work she contributes to CX literature, and serves on the Advisory Board at IHM Business School in Stockholm.

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Management

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CX from a B2B perspective and the future of experience measurement, with Anna-Maija Tanninan

The CXPod

37 minutes 25 seconds

7 months ago

CX from a B2B perspective and the future of experience measurement, with Anna-Maija Tanninan

In this episode of The CXPod, hosts Merete and Joanna welcome Anna-Maija Tanninen, a B2B customer experience expert. They discuss the unique challenges and opportunities in B2B customer experience, the importance of customer-centricity, and the shift from reactive to predictive customer experience management. Anna-Maija shares her journey in the field, the differences between B2B and B2C, and how companies can better operationalize customer insights. The conversation also touches on the evolving role of voice of the customer and the future of customer experience measurement and the ladies discuss the upcoming Nordic B2B CX Conference in Copenhagen on the 9th of april 2025. Link to the conference: https://b2bcxnordic.com/Link to Anna-Maijas Linkedin: https://www.linkedin.com/in/amvuorio/