Cracking the Culture Code: Building a Fintech for Japan’s Forgotten Savers

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The CXO Conversations

Global Finance and Technology Network (GFTN)

27 episodes

2 days ago

Take a peek inside the minds of the leaders shaping the future of finance and technology, this podcast brings candid conversations with CXOs from banks, fintechs, and regulators across the globe. From strategy to regulation, innovation to inclusion — no jargon, just unfiltered insights from the top. The Global Finance & Technology Network (GFTN) is a not-for-profit organisation that engages with leader from government, businesses, academia, and civil society to foster international collaborations with our members on technology innovation, application and adoption in financial services.

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Cracking the Culture Code: Building a Fintech for Japan’s Forgotten Savers

The CXO Conversations

22 minutes 49 seconds

5 months ago

Cracking the Culture Code: Building a Fintech for Japan’s Forgotten Savers

What does it take to build a digital finance brand in one of the world’s most tradition-bound markets? Samantha Ghiotti, CEO and Co-Founder of Habitto, shares how her team broke through the cultural, regulatory, and behavioral barriers in Japan’s financial system. From rewriting the playbook on savings behavior to navigating licensing without a local co-founder, this is a masterclass in building trust, decoding nuance, and designing finance that truly fits.

Guest: Samantha Ghiotti, Founder and CEO, Habitto

Host: Matteo Rizzi, Investor, Author, Co-founder, FTS Group