Episode 4: Behavioral Economics: How to boost conversion and retention in online retail

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The cxLoyalty Podcast

cxLoyalty

5 episodes

23 hours ago

From experience and engagement to loyalty and everything in between. We discuss the industries' most interesting and exciting news, innovations, and subjects with industry experts from across the globe.

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Episode 4: Behavioral Economics: How to boost conversion and retention in online retail

The cxLoyalty Podcast

36 minutes 2 seconds

5 years ago

Episode 4: Behavioral Economics: How to boost conversion and retention in online retail

In this episode, Ben Stirling and James Suter discuss the impact of adopting behavioral economics in eCommerce to grow your business.

We look into:

What is behavioral economics?

The increase in online shopping and what this means for retailers

The different conversion and retention insights currently adopted by the top 50 UK retailers

How consumer confidence has changed during COVID, and what you need to implement/adopt to stay in the game

Download the Digital Choice report discussed in the podcast: https://ww2.webloyalty.co.uk/digital-choice-report

Speakers:

Ben Stirling, Managing Director at Webloyalty

James Suter, Divisional Director at London Economics