
No Rivals, No Excuses: Leading CX in the Public Sector
šŖ What This Episode Is About:
Public services donāt compete. Citizens canāt switch providers. So how do public leaders drive great experiences without the push of market pressure? In this episode, we unpack the paradox at the heart of public sector CX: limited choices, but unlimited responsibility. From infrastructure breakdowns to human dignity gaps, we askāwhat does it really mean to lead CX when there's no competition but everything at stake?
š Key Themes:
The Trust Paradox: Earning trust without market pressure
Systemic Constraints: Legacy tech, regulation, and compliance mindsets
Digital ā Better for All: Inclusion gaps in digital-first strategies
CX Stewardship: A leadership model that goes beyond KPIs
Balancing Efficiency and Equity: How public leaders can rethink success
š” Featured Examples:
USCIS Modernization: Reduced backlog by 15% through smart process redesign
City of Edinburgh & Stonnington Council: Local CX wins despite regulation
The Netherlands: Standardized CX maturity model and human-tech balance
š£ļø Memorable Quotes:
āIn public service, thereās no competitionābut there is accountability.ā
āLegacy systems are not just technical debt; theyāre trust liabilities.ā
āDigital transformation without human connection is just bureaucracy at scale.ā
āCX stewardship means leading with empathy, even when the system resists.ā
š Why It Matters:
When the stakes are life-impacting services, trust becomes the currency of good leadership. Public sector CX isnāt about customer loyaltyāitās about public legitimacy.
ā
Takeaway for Leaders:
Excellence without competition requires CX to be a leadership mindset, not a compliance box. Start with trust, lead with empathy, and build systems that serve every citizen.
š Listen Now and Reflect:
Are we building systems that serve citizensāor just managing systems that serve us?