Every business comes to life through its Service Experience. Your business success depends on whether your Customers are loyal to YOU. That’s where real value and profit is created. Great companies ubiquitously have great customer experiences. A thin red line divides those that invest and consistently deliver what their Customers need and those that fail and get disrupted. In competitive and challenging times, leaders need to double down on their Service Experience. Learn and grow the value you create. Grow your success. Be on the right side of that thin red line. The CX GURU with host Eric Michrowski, a globally recognized Ops & Customer Experience Guru, public speaker and author explores through leader interviews how to increase the value you create, distinguish yourself from the pack, grow your business and your success. Your business success story begins now.
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Every business comes to life through its Service Experience. Your business success depends on whether your Customers are loyal to YOU. That’s where real value and profit is created. Great companies ubiquitously have great customer experiences. A thin red line divides those that invest and consistently deliver what their Customers need and those that fail and get disrupted. In competitive and challenging times, leaders need to double down on their Service Experience. Learn and grow the value you create. Grow your success. Be on the right side of that thin red line. The CX GURU with host Eric Michrowski, a globally recognized Ops & Customer Experience Guru, public speaker and author explores through leader interviews how to increase the value you create, distinguish yourself from the pack, grow your business and your success. Your business success story begins now.
Episode 21 - The power of words and conversations in CX with Grant Packard
The CX Guru
28 minutes
4 years ago
Episode 21 - The power of words and conversations in CX with Grant Packard
Today we are exploring the power of words and conversations to drive Customer Experience. Grant Packard has done some exceptional research that demonstrates how a few changes to words and conversations can have a substantial impact on customer experience and outcomes. He shares 3 examples that are easy to train and cascade within your teams and that can help improve how you deliver your customer journeys. Conversations occur every day through in person, phone and electronic channels – improve their impact!
Grant Packard is an Associate Professor of Marketing at York University’s Schulich School of Business in Toronto, Canada. His research expertise is in the language of consumption and marketing. He principally studies the language people use in customer service interactions, word of mouth, and cultural products (e.g., song lyrics, written articles). His industry background lies in data-intensive strategies and channels (online, CRM, loyalty programs, research and analytics) in retail, media, entertainment, financial services, and consumer packaged goods. Grant’s research has been covered by outlets including The Atlantic, Harvard Business Review, NPR, MIT Sloan Management Review, and The Wall Street Journal. He frequently consults with a variety of organizations and presents at major marketing conferences.
For More Information: https://www.grantpackard.com/
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The CX Guru
Every business comes to life through its Service Experience. Your business success depends on whether your Customers are loyal to YOU. That’s where real value and profit is created. Great companies ubiquitously have great customer experiences. A thin red line divides those that invest and consistently deliver what their Customers need and those that fail and get disrupted. In competitive and challenging times, leaders need to double down on their Service Experience. Learn and grow the value you create. Grow your success. Be on the right side of that thin red line. The CX GURU with host Eric Michrowski, a globally recognized Ops & Customer Experience Guru, public speaker and author explores through leader interviews how to increase the value you create, distinguish yourself from the pack, grow your business and your success. Your business success story begins now.
