In the latest episode of The CX and Culture Connection podcast, host Matt Egol, CCXP, founder of JourneySpark Consulting, sits down with CX experts Roberta, Jason, and Suzi to explore the power of data-driven decision-making and the launch of the new community: CX on the Rocks.The conversation dives into the importance of moving from data overload to data action, highlighting how companies often have more data than they need but struggle to find the right insights that drive meaningful business outcomes. The guests discuss how tools like Lean Six Sigma, change management methodologies, and human-centered design help organizations shift from chasing survey scores to driving real impact. They also emphasize the critical role of culture, noting that curiosity, consistency, and accountability are essential for creating a CX-driven organization. Additionally, the episode introduces CX on the Rocks, a new community for CX, product, and brand leaders to connect, learn, and share best practices in areas like data analytics, AI, and customer experience.Tune in now to get the insights you need! Listen to the full episode of The CX and Culture Connection Podcast at https://youtu.be/GyIze5DEiq0Learn more about the community: www.cxontherocks.com

#CXandCulture #CustomerExperience #CXLeadership #DataDrivenDecisions #AIinCX #CXontheRocks #JourneySparkSolutions #PodcastCommunity

00:00 The Importance of Data in CX

05:25 Navigating Change Management in CX

12:19 Leveraging Data for Continuous Improvement

19:39 The Role of Culture in Customer Experience

25:02 Linking Experience to Business Outcomes

32:53 The Human Element in Data-Driven Decisions

39:56 Building Effective Habits for Change

45:01 Community and Collaboration in CX

📌Podcast Website: https://www.cxandcultureconnection.com📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/📌Website: https://www.journeysparkconsulting.com/📌Facebook: https://www.facebook.com/profile.php?id=100094736604400📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeXMore about Matt Egol and JourneySpark Consulting:Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark ConsultingA partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity